"Colour Cosmetics in Estonia" is now available at Fast Market Research

From: Fast Market Research, Inc.
Published: Fri Jun 27 2014

Colour cosmetics experienced relatively high growth in 2012 following three years of volume and value declines. Consumer confidence is rising in Estonia as increasing numbers of consumers have begun to purchase colour cosmetics with an enthusiasm not seen since before the onset of the global economic recession. In addition, many of the products categorised within colour cosmetics in Estonia experienced unit price increases during 2012. In addition, new and innovative products were introduced in the category during 2012 including BB (blemish balm) creams, but also CC (colour control) creams, which have proved to be very attractive to high numbers of Estonians. In addition, mineral-based cosmetics and products manufactured from natural ingredients have begun to attract higher numbers of Estonian consumers.

Full Report Details at
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Competitive Landscape

L’Oréal maintained the leading position in colour cosmetics in Estonia in 2012 with a value share of 41%. This represents a one percentage point increase from the 40% recorded by the company in 2011, which made L’Oréal the company to record the highest growth in colour cosmetics during 2012. The company has been placing strong emphasis on new product development in colour cosmetics in Estonia for some time. For example, L’Oréal was the first beauty and personal care company in Estonia to introduce BB creams and these were well received by many Estonian women during 2012. In addition, according to the company’s Estonian sales representative, L’Oréal is planning major new product developments for 2013 as well. L’Oréal has also been one of the strongest advertisers in beauty and personal care in Estonia for some time and makes full use of television, the internet and the print media to promote its colour cosmetics brands and products in the country.

Industry Prospects

Colour cosmetics in Estonia is set to continue increasing in value over the forecast period, although at a more moderate rate than the strong growth registered over the course of 2012. Constant new product launches in the category are likely to encourage more Estonian women to purchase higher amounts of colour cosmetics as the opportunity to maximise one’s beauty and youth is highly valued in Estonia. Furthermore, colour cosmetics is unlikely to escape unit price increases during the forecast period. New products which are marketed as being safer for consumers and containing fewer potentially harmful synthetic ingredients is set to be the major trend in the category over the forecast period as leading manufacturers of colour cosmetics will seek to take full advantage of the rise of the health and wellness trend in Estonia. Nevertheless, the unpredictable global economic conditions and the limited number of women living in Estonia are set to place natural limits on stronger growth on sales of colour cosmetics in Estonia during the forecast period.

Report Overview

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