Vitamins and Dietary Supplements in the Czech Republic - New Report Available

Sales of vitamins and dietary supplements were driven by rising health awareness and growing interest in prevention and self-care among Czech consumers over the review period. Nevertheless, similar to other consumer health categories, vitamins and dietary supplements also partially suffered from consumers reducing their expenditure at the end of the review period. Due to the ongoing poor economic situation, many consumers reduced their purchases of many products and this also affected vitamins and dietary supplements, resulting in 2% current value growth in 2012. Although this growth was an improvement compared to 2011 and 2010, it was lower compared to that of 2009 and 2008. Retail value sales of vitamins and dietary supplements in 2012 were also supported by a rise in the VAT rate from 10% to 14% which increased prices of these products on retailers' shelves.

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Competitive Landscape

There is a strong presence of Czech companies within vitamins and dietary supplements as the two leading domestic players, namely Walmark and Green Swan Pharmaceuticals CR dominated sales with 56% combined value share in 2012.

Industry Prospects

It is expected that vitamins and dietary supplements will record a satisfactory performance over the forecast period, being driven several factors. Firstly, trends such as rising health awareness and interest in healthy lifestyle and prevention among Czechs are expected to strengthen over the forecast period. In addition, current drivers - hectic lifestyle and worsening environment are expected to persist and even deepen over the forecast period, which will also support sales of vitamins and dietary supplements. Finally, demographic trends such as the ageing of the population are expected to have a positive impact on sales of the category as well.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Vitamins and Dietary Supplements industry in Czech Republic with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Vitamins and Dietary Supplements industry in Czech Republic, our research will save you time and money while empowering you to make informed, profitable decisions.

The Vitamins and Dietary Supplements in Czech Republic market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country



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