The leading manufacturer of branded cheese in the UK in 2013 is expected to be domestic player Dairy Crest Group Plc. Dairy Crest is set to maintain an 8% value share in cheese with total retail sales of GBP300 million, an increase of 4% from 2012 thanks to the solid performance of its main brand, Cathedral City Cheddar, which is the leading brand in hard cheese. The second leading branded player in cheese in 2013 is set to be Mondelez UK Ltd, formerly Kraft Foods, which is set to account for 6% of total cheese retail value sales. Mondelez also increased in current value by 4% in 2013 thanks largely to the rising popularity of its best performing cheese brand Philadelphia.
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Constant value growth in cheese is expected to slow down over the forecast period. As the offer of a more diverse range of cheese and the price gap between premium and standard brands continues to narrow, competition in the category is set to become much fiercer. This, in turn, is set to have an effect on unit prices, slowing down value growth as unit prices are likely to continue declining. Private label is set to achieve higher penetration in cheese over the forecast period and this is set to place more pressure on the prices and product choices of the category's leading branded manufacturers.
Drinking Milk ProductsRetail sales of drinking milk products are set to record increases in both volume and value terms in 2013. This is set to be not only thanks to rising prices but also thanks to the strong volume growth which is set to be recorded in all drinking milk categories with the exception of cow's milk and powder milk, which are each set to record volume declines.
Dairy Crest Group Plc is expected to remain the leading branded manufacturer in drinking milk products in 2013 with an 8% value share and GBP281 million in total retail value sales, a decline of 2% from 2012. The company lost share in fresh milk to private label towards the end of the review period even though its brands Country Life and Frijj continue to perform well overall. The second leading branded manufacturer in the category Arla Foods UK Plc, is set to witness a current value decline of 3% in 2013 as its milk brands Cravendale and Lactofree are also losing value share to private label.
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