Footwear benefited from rising disposable income levels towards the end of the review period, enabling consumers from all income groups to spend more on footwear. Low-income consumers became able to replace footwear more frequently, while mid- to high-income consumers began to buy a widening range of footwear and also to trade up to the leading brands. These trends were further encouraged by strong retail development in Morocco during the review period, with consumers gaining access to a widening range of brands and products within footwear. In addition, increasing competition between retailers offering footwear encouraged the stronger and more frequent use of price promotions towards the end of the review period, with this trend also resulting in footwear becoming more affordable for consumers.
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Competitive Landscape
Groupe Au Derby was the leading player in footwear in 2012 with almost 12% value share. This company's Au Derby chain benefits from a strong reputation for quality, particularly within children's footwear. This positioning resulted in the company gaining share marginally in children's footwear in 2012 over the previous year, as rising disposable income levels encouraged consumers to trade up in search of higher quality products and shoes that support optimum physical development for their children. However, a lack of fashionable innovation and growing competition resulted in the company's value share stagnating in men's and women's footwear in the last two years of the review period.
Industry Prospects
Footwear will continue to benefit from rising disposable income levels and strong retail development in Morocco during the forecast period. Low-income consumers will be able to replace footwear more frequently, while mid- to high-income consumers will continue to trade up and to buy a widening range of footwear. The ongoing development of shopping malls and shopping districts in Morocco will meanwhile result in a widening range of branded footwear becoming available to consumers, further fuelling strong growth.
Report Overview
Discover the latest market trends and uncover sources of future market growth for the Footwear industry in Morocco with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Footwear industry in Morocco, our research will save you time and money while empowering you to make informed, profitable decisions.
The Footwear in Morocco market research report includes:
* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
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Market Report, "Footwear in Morocco", published
Company: Fast Market Research, Inc.
Contact Name: Bill Thompson
Contact Email: press@fastmr.com
Contact Phone: 1-413-485-7001
Contact Name: Bill Thompson
Contact Email: press@fastmr.com
Contact Phone: 1-413-485-7001