New Market Report Now Available: Non-Store Retailing in Kenya

The increasing use of computers and the internet in Kenya as well as the recent introduction of electronic payment methods is having a very positive impact on non-store retailing in Kenya. The Kenyan government has played a key role in this process through its strategic partnerships which have led to the increasingly common offer of internet access at very affordable prices.

Competitive Landscape

Internet retailing continued to grow in Kenya during 2013 thanks to new internet retailing websites such as OLX, Rupudeals and N-Soko, all of which have been successful in terms of promoting their online sales and encouraging consumers to purchase products through extensive marketing on television and radio and in newspapers. The increased use of payment platforms such as Mpesa, Airtel Zap and PayPal are combining with improvements to the Visa and MasterCard online payment infrastructure to facilitate growth in internet retailing. The ongoing development of secure online payment platforms and the rising access to internet suggest that the future for internet retailing in Kenya is very bright.

Full Report Details at
- http://www.fastmr.com/prod/841808_nonstore_retailing_in_kenya.aspx?afid=301

Industry Prospects

Non-store retailing is set to maintain a strong presence in Kenya during the forecast period, with the category's strong performance set to be driven primarily by the rise of internet retailing.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Non-Store Retailing industry in Kenya with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Non-Store Retailing industry in Kenya, our research will save you time and money while empowering you to make informed, profitable decisions.

The Non-Store Retailing in Kenya market research report includes:

* Analysis of key supply-side and demand trends
* Detailed market shares for international and locally-based retailers
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* Is non-store retailing outperforming its store-based peers?
* What factors are influencing the growth of non-store retailing in Kenya?
* How is internet retailing developing in Kenya?

Reasons to Get this Report

* Gain competitive intelligence about market leaders
* Track key industry trends, opportunities and threats
* Inform your marketing, brand, strategy and market development, sales and supply functions

About Fast Market Research

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