Laundry Care in Slovenia: New research report available at Fast Market Research

Laundry care in Slovenia grew by 4% in 2012 to reach EUR53 million in retail value terms. Laundry detergents retail value growth slowed in comparison to the previous year, but the category still maintained the lion's share of laundry care at 74% of retail value sales. Although the 3% growth rate of laundry detergents was lower than that of the overall laundry care category, laundry detergents still produced EUR39 million of retail value sales in 2012.

Competitive Landscape

Despite the competitive environment being very intensive in laundry care, due to the presence of a large number of global and local players, there were no significant changes in competitive positions in 2012. The leading company in laundry care in 2012 remained Procter & Gamble, which was followed by Henkel.

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Industry Prospects

In Slovenia, laundry care is heading into a period of significant saturation and intense competition. As such, in constant value terms, laundry care is expected to witness a positive CAGR of less than 1% over the forecast period as well as 1% CAGR for spot and stain removers. Hand wash detergents is predicted to witness the steepest negative CAGR of 3% in constant value terms over the 2012-2017 period.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Laundry Care industry in Slovenia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Laundry Care industry in Slovenia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Laundry Care in Slovenia market research report includes:

* Analysis of key supply-side and demand trends
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Laundry Care in Slovenia?
* What are the major brands in Slovenia?
* What is the performance of concentrated liquid detergents?
* What are the main new products developments in the laundry aids area?

Reasons to Get this Report

* Gain competitive intelligence about market leaders
* Track key industry trends, opportunities and threats
* Inform your marketing, brand, strategy and market development, sales and supply functions

Product coverage: Carpet Cleaners, Fabric Softeners, Laundry Aids, Laundry Detergents.

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