Baby and Child-Specific Products in Australia - New Market Study Published

From: Fast Market Research, Inc.
Published: Tue Jul 01 2014

The innate desire of parents to do the best for their children is at the core of why baby and child- specific personal care is among the most consistent types of beauty and personal care. Parents are generally more educated about and engaged with brands and products made specifically for their babies. These products are considered as necessities by parents, as brand marketers have been successful in positioning specific benefits for babies and children. Many parents are educated about children's different skin and hair composition to adults, and thus they demand specific products. Consequently, baby and child specific hair care and skin care were among the best performing in 2012.

Full Report Details at

Competitive Landscape

In 2012 the key player in baby and child-specific products remained Johnson & Johnson Pacific. Its Johnson's Baby brand remained the leading brand across most product types in baby and child-specific products. The company accounted for a retail value share of 31% in 2012, as its Johnson's Baby brand is the most trusted brand amongst parents in Australia owing to its heritage. Consumers have grown up with the brand, it has strong equity with generations of parents and trust for the products is extremely strong.

Industry Prospects

The birth rate is expected to remain largely flat over the forecast period and as such baby and child specific products will increase by 1% in constant value CAGR. The demographic trend during the forecast period is for births to increase very slightly while the average age of the Australian population rises. Australians are waiting until later in their lives to have children. These trends will result in a consumer demographic that, at the time of childbirth, will be at a relatively more stable place in their lives and professional careers when the children do arrive, and therefore will have a higher amount of disposable income to spend on their children.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Baby Care industry in Australia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Baby Care industry in Australia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Baby Care in Australia market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth

About Fast Market Research

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Company: Fast Market Research, Inc.
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