New Report Available: Nappies/Diapers/Pants in Hungary

From: Fast Market Research, Inc.
Published: Tue Jul 01 2014

Although the number of new born babies has been declining for years, retail volume sales grew because household penetration and usage frequency is growing and children are using nappies/diapers/pants for longer. Many children still wear nappies when they are over 2-years-old. Also the number of nappies used per a day is slowly rising; parents change nappies more often because they want to make their children more comfortable. Moreover, good quality private label offerings are being developed in line with the widening range of private label products. Customers are willing to switch from commercial brands to private label alternatives because of their lower prices.

Full Report Details at

Competitive Landscape

In 2012, Procter & Gamble Magyarorszagi Nagykereskedelmi KKt (Pampers) is the leading player with a 32% share of retail value sales. Pampers offers continuously improved products and the company focuses on advertising its products regularly and strongly. A long-time leader, Procter & Gamble offers all types of nappies/diapers and disposable pants. As Pampers is held to offer very good quality products, it is highly demanded by parents.

Industry Prospects

The demand for nappies/diapers/pants is highly dependent on the number of new born babies. However, as seen in 2012, parents can use bigger volumes of nappies/diapers/pants even though the number of new born babies is declining. As the birth rate is not expected to grow, dynamic growth in the sales of nappies/diapers/pants is unlikely. Parents will not strongly increase their consumption of these products as they prefer to buy the amount of units they need. Retail volume sales are predicted to grow faster than constant value sales over the forecast period, due to a fall in the average unit price. Price competition generated by the widening range of private label products will force manufacturers to maintain or lower their prices.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Nappies/Diapers/Pants industry in Hungary with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Nappies/Diapers/Pants industry in Hungary, our research will save you time and money while empowering you to make informed, profitable decisions.

The Nappies/Diapers/Pants in Hungary market research report includes:

* Analysis of key supply-side and demand trends
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

About Fast Market Research

Fast Market Research is a leading distributor of market research and business information. Representing the world's top research publishers and analysts, we provide quick and easy access to the best competitive intelligence available. Our unbiased, expert staff is always available to help you find the right research to fit your requirements and your budget.

For more information about these or related research reports, please visit our website at or call us at 1.800.844.8156.

You may also be interested in these related reports:

- In-Car Entertainment in Hungary
- Photographic Camera Markets in the Top 5 Asian Countries to 2018 - Market Size, Trends, and Forecasts
- Hotels in the Netherlands to 2017: Market Databook
- Hotels in the UAE to 2017: Market Databook
- Photographic Camera Markets in the Top 5 European Countries to 2018 - Market Size, Trends, and Forecasts
Company: Fast Market Research, Inc.
Contact Name: Bill Thompson
Contact Email:
Contact Phone: 1-413-485-7001

Visit website »