"Fragrances in Mexico" Published

Premium fragrances, which were traditionally sold only at premium points of sale, are starting to move towards less exclusive channels, such as modern grocery retailers and chemist/pharmacy chains. This was driven by an attitude change amongst middle-income consumers, who started to increase their expenditure on beauty and personal care. Companies are therefore trying to get closer to the channels frequented by these consumers.

Competitive Landscape

In Mexico, direct selling companies lead fragrances. Ranked first in 2012 was Jafra Cosmetics International, accounting for a 20% share of overall value sales. It was followed by Avon Cosmetics and House of Fuller, with shares of 17% and 6% respectively. All of them have a long-standing presence in the Mexican market, and growing sales forces. Concerning the premium segment, the leader was Puig Prestige Mexico, with a 5% share of overall fragrances, which represented a 15% share within premium fragrances.

Full Report Details at
- http://www.fastmr.com/prod/841393_fragrances_in_mexico.aspx?afid=301

Industry Prospects

Over the forecast period fragrances is expected to maintain positive growth, with a constant value CAGR of 3%, to reach Mx$19.0 billion by 2017.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Fragrances industry in Mexico with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Fragrances industry in Mexico, our research will save you time and money while empowering you to make informed, profitable decisions.

The Fragrances in Mexico market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Fragrances in Mexico?
* What are the major brands in Mexico?
* What pricing movements are seen across premium and mass fragrances?
* What are the key product development trends?
* How are sales of unisex fragrances performing?

Reasons to Get this Report

* Gain competitive intelligence about market leaders
* Track key industry trends, opportunities and threats
* Inform your marketing, brand, strategy and market development, sales and supply functions

Product coverage: Mass Fragrances, Premium Fragrances.

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