New Report Available: Wound Care in the Czech Republic

From: Fast Market Research, Inc.
Published: Wed Jul 02 2014

Wound care is a relatively stable category which is not influenced by any changes in trends in lifestyle or consumer behaviour. Nevertheless, as with other consumer health categories, wound care also registered a moderate decrease in demand due to consumers saving in times of the poor economic situation at the end of the review period. First aid kits can also be influenced by legislative changes as was the case in 2010 (and subsequently in 2011) when Ministry of Transport issued new legislation that obliged all motor vehicles to have first aid kits containing some new items (from 1 January 2011). As a result of this new legislation, first aid kits registered significant growth in current value sales in 2010 and consequent drop in sales as demand for these products returned to the normal level in 2011.

Competitive Landscape

Hartmann-Rico was the clear leader of wound care, accounting for 41% value share in 2012. The company offers a wide range of products that are well-established among Czech consumers and are considered to have high quality. The most successful brands of the company include Hartmann and Cosmos. The company clearly led all three product areas of wound care in 2012. Hartmann-Rico was established in 1991 and is part of the international group Paul Hartmann AG. The company has three production plants in the Czech Republic.

Full Report Details at

Industry Prospects

Wound care is predicted to achieve a constant value CAGR of 1% over the forecast period. This moderate but constant growth will be driven by relatively stable consumer demand over the forecast period. Nevertheless, growth in wound care is expected to be stronger than the average of the review period as the economic situation is expected to improve and consumers thus will be more willing to spend money heading towards 2017.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Wound Treatments industry in Czech Republic with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Wound Treatments industry in Czech Republic, our research will save you time and money while empowering you to make informed, profitable decisions.

The Wound Treatments in Czech Republic market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

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