Recently released market study: Bottled Water in Thailand

From: Fast Market Research, Inc.
Published: Thu Jul 03 2014

Due to the fact that public supply water in Thailand is undrinkable, every household needs to seek safe water and therefore bottled water is one of the most necessary commodities. In the past, Thai people used to drink rainwater. They would collect rainwater in a big tank and then boil before they drink. With consumers' lives becoming busier, they have switched to buying bottled water, which is more convenient. This is the main factor behind bottled water's continual popularity in Thailand. In addition, good growth will depend on the weather as well, as when the weather is hotter consumers tend to buy more drinks to dehydrate themselves.

Competitive Landscape

Boon Rawd Brewery Co Ltd ranked first in bottled water in 2012 with 21% in retail volume terms. The company has two main products in the category; Singha in still bottled water and B-ing in functional bottled water. The strongest feature of Singha is its distribution and product line. Singha covers many categories of soft drinks including bottled water, seltzer and beer which also help to strengthen brand awareness. Moreover, the distribution of Singha covers many shops and restaurants throughout the country. Furthermore, B-ing actively engages consumers with marketing activities and brand advertisements which allow both brands to be among the leading brands.

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Industry Prospects

Bottled water in Thailand is expected to grow by a total volume CAGR of 4%. The growth is quite stagnant as the category is fairly mature. Growth will remain positive as long as there were no other negative influencing factors such as a poor economic situation. Weather in Thailand might be a key influence of products sold year-on-year as well. Any year where the weather is cooler than normal might discourage consumers from drinking less water. Therefore, players should pay attention to the weather in the country.

Fountain sales of soft drinks continued to record positive moderate growth of 4% through convenience stores and 3% through on-trade in 2012. The key product of fountain sales in Thailand remained carbonates with some presence of fruit juices and RTD tea, although with much lower volume sales.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Bottled Water industry in Thailand with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Bottled Water industry in Thailand, our research will save you time and money while empowering you to make informed, profitable decisions.

The Bottled Water in Thailand market research report includes:

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