New Market Study Published: Dishwashing in the Czech Republic

From: Fast Market Research, Inc.
Published: Mon Jul 07 2014

Maximising the effectiveness of products is the most important factor for Czech consumers within dishwashing. Among other key factors in their purchasing decisions is ease of use, which is a certain guarantee of quality. Traditionally, price also remains important, especially during economic downturns as witnessed through the rising number of branded products purchased when on special offer. Finally, demand for dishwashing products that are more environmentally friendly is increasing among Czech consumers.

Competitive Landscape

Three multinational players characterised sales of dishwashing at the end of the review period. Henkel, Procter & Gamble and Reckitt Benckiser held a combined 71% value share in 2013. All three companies registered a marginal increase in their value shares in 2013 thanks to their marketing and promotional support for their strong brands (all three players were active in terms of TV campaigns in 2013).

Industry Prospects

It is expected that dishwashing will enjoy a relatively good performance with 9% growth in value sales at constant 2013 prices over the forecast period. Sales will be driven by product innovations which will attract consumers and by rising dishwasher penetration, which is expected to reach 32% in the Czech Republic in 2018.

Full Report Details at

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Dishwashing industry in Czech Republic with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Dishwashing industry in Czech Republic, our research will save you time and money while empowering you to make informed, profitable decisions.

The Dishwashing in Czech Republic market research report includes:

* Analysis of key supply-side and demand trends  
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth  
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Dishwashing in Czech Republic?
* What are the major brands in Czech Republic?
* What is the dishwasher penetration rate in Czech Republic?
* What are the key new product launches in the dishwashing products market?

Reasons to Get this Report

* Gain competitive intelligence about market leaders
* Track key industry trends, opportunities and threats

About Fast Market Research

Fast Market Research is a leading distributor of market research and business information. Representing the world's top research publishers and analysts, we provide quick and easy access to the best competitive intelligence available. Our unbiased, expert staff is always available to help you find the right research to fit your requirements and your budget.

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