Three multinational players characterised sales of dishwashing at the end of the review period. Henkel, Procter & Gamble and Reckitt Benckiser held a combined 71% value share in 2013. All three companies registered a marginal increase in their value shares in 2013 thanks to their marketing and promotional support for their strong brands (all three players were active in terms of TV campaigns in 2013).
It is expected that dishwashing will enjoy a relatively good performance with 9% growth in value sales at constant 2013 prices over the forecast period. Sales will be driven by product innovations which will attract consumers and by rising dishwasher penetration, which is expected to reach 32% in the Czech Republic in 2018.
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Discover the latest market trends and uncover sources of future market growth for the Dishwashing industry in Czech Republic with research from Euromonitor's team of in-country analysts.
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The Dishwashing in Czech Republic market research report includes:
* Analysis of key supply-side and demand trends
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country
Our market research reports answer questions such as:
* What is the market size of Dishwashing in Czech Republic?
* What are the major brands in Czech Republic?
* What is the dishwasher penetration rate in Czech Republic?
* What are the key new product launches in the dishwashing products market?
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