"Vietnam's Cards and Payments Industry" is now available at Fast Market Research

Vietnam's economic growth has enhanced job creation and household income, and propelled a greater number of previously unbanked people into the realm of financial services. Vietnam's GDP per capita subsequently rose during the review period from US$1,097.1 in 2009 to US$1,728.4 in 2013. Even though Vietnam remains a highly untapped financial services market, economic growth is enhancing the number of people gaining access to bank accounts. Consequently, as more people and businesses are brought into the financial mainstream and are becoming aware of the benefits of electronic transactions, the use of cash as a payment method is decreasing. In terms of the overall card payments channel, the share of cash transactions decreased from 3.4% in 2009 to 2.7% in 2013, while the share of card transactions doubled to increase from 1.5% in 2009 to 3.1% in 2013.
The Vietnamese card payments channel grew in value and volume terms during the review period. In terms of the number of cards in circulation, the channel grew from 21.7 million in 2009 to 67.8 million in 2013, at a compound annual growth rate (CAGR) of 32.95% and is anticipated to further post a forecast-period CAGR of 9.89%. In terms of transaction value, the card payments channel grew from VND364.8 trillion (US$21.4 billion) in 2009 to VND1.32 quadrillion (US$62.8 billion) in 2013, at a review-period CAGR of 37.91%, it is anticipated to post a forecast-period CAGR of 12.30%, to reach VND2.58 quadrillion (US$106.5 billion) in 2018.
In terms of the number of cards in circulation, the credit and prepaid card categories collectively accounted for a channel share of 7.3% in 2013, reflecting lower penetration rates than the debit cards category. However, a growth in the number of middle-class families, the greater need for access to credit, changes in consumer spending habits and the comfortable approval of credit cards fueled demand. Banks are issuing customized credit cards targeted at diverse customer segments such as the young population, high-income customers, females and travelers. Co-branded credit cards are slowly gaining popularity in Vietnam. In 2013, most banks issued co-branded credit cards in association with retailers, airline companies, educational institutions and football clubs. Vietcombank, for example, offers the Vietnam Airlines American Express Platinum Card in association with Vietnam Airlines.

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