Competitive Landscape
Beverage Brands (UK) Ltd continued to lead RTDs/high-strength premixes in 2013 with a volume share of 26%. Nevertheless, despite its leading position, the company's share declined from 30% in 2012 as a result of a poor performance from its main WKD brand. The brand's volume sales declined by 15% in 2013. WKD suffered from the success of products such as flavoured ciders and lagers, which have the same target audience as spirit-based RTDs, in which WKD is the leading brand. The provenance and premiumisation trends have favoured a consumer switch from spirit-based RTD brands such as WKD to flavoured ciders and lagers.
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Industry Prospects
The prospects are not rosy for RTDs/high-strength premixes over the forecast period as the premiumisation, provenance and authenticity trends are expected to continue to shape the alcoholic drinks market in the UK, favouring ciders and premium beers over RTDs and spirits to make cocktails from scratch over high-strength premixes. Nevertheless, RTDs/high-strength premixes is a category largely affected by trends in fashion and so there is always the possibility that conditions will change in its favour.
Report Overview
Discover the latest market trends and uncover sources of future market growth for the RTDs/High-Strength Premixes industry in United Kingdom with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the RTDs/High-Strength Premixes industry in United Kingdom, our research will save you time and money while empowering you to make informed, profitable decisions.
The RTDs/High-Strength Premixes in United Kingdom market research report includes:
* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market volume shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country
Our market research reports answer questions such as:
* What is the market size of RTDs/High-Strength Premixes in United Kingdom?
* What are the major brands in United Kingdom?
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