Procter & Gamble Czech Republic sro was the clear leader of sanitary protection in 2013, accounting for a 30% value share. The company held a good position in all the main product categories - while it led sales of pantyliners and towels, it ranked third in tampons. The company offers a wide range of well-established brands, namely Always, Naturella, Discreet and Tampax. Nevertheless, the highest success of the company stems from its popular brand Always, which enjoys strong recognition and trust among Czech women as a quality brand. Strong advertisement support of the Always brand during the review period is the main factor behind this. Always was the leading brand of sanitary protection with a 23% value share in 2013.
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Sanitary protection is expected to see growth of 4% in volume terms and in constant value terms over the forecast period, which will be a better performance than that recorded over the review period. Sales will be driven mainly by the rising consumption of pantyliners and by a higher willingness of consumers to spend money in 2013-2018.
Discover the latest market trends and uncover sources of future market growth for the Sanitary Protection industry in Czech Republic with research from Euromonitor's team of in-country analysts.
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The Sanitary Protection in Czech Republic market research report includes:
* Analysis of key supply-side and demand trends
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country
Our market research reports answer questions such as:
* What is the market size of Sanitary Protection in Czech Republic?
* What are the major brands in Czech Republic?
* What are the key new product launches in the sanitary protection market?
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