Recently released market study: Retail Tissue in Vietnam

From: Fast Market Research, Inc.
Published: Tue Jul 08 2014

In 2013, retail tissue recorded high current retail value growth of 19% mainly thanks to the rising consumer awareness of hygiene which has resulted in higher consumer demand for tissue. Furthermore, the increased westernisation in Vietnamese culture and the higher living standards are other factors fuelling the healthy growth of the category. However, compared to 2012, the value growth in 2013 was one percentage point lower. The greater maturity of retail tissue and the poor economy were the main reasons for this trend.

Competitive Landscape

In 2013, New Toyo Pulppy Viet Nam continued to rank first in retail tissue with a 28% retail value share. Its well-diversified product portfolio offered at many different prices is the company's competitive advantage. Its most popular brands are Pulppy, aimed at the premium segment; AnAn, targeting the economy segment; and May - a standard brand focused more on middle-income consumers. Furthermore, the company's long-term history, good reputation and nationwide distribution network are other factors fostering its growth.

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Industry Prospects

Over the forecast period, retail tissue is predicted to have a constant retail value CAGR of 9%, which is more than one percentage point higher than the historic CAGR. This healthy forecast is supported by the increasing consumer awareness of hygiene and cleanliness, the higher living standards as well as the better economy in Vietnam. Furthermore, manufacturers in retail tissue are likely to continue to show more efforts to stimulate consumer demand such as launching new product developments in response to more sophisticated demand.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Retail Tissue industry in Vietnam with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Retail Tissue industry in Vietnam, our research will save you time and money while empowering you to make informed, profitable decisions.

The Retail Tissue in Vietnam market research report includes:

* Analysis of key supply-side and demand trends
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Retail Tissue in Vietnam?
* What are the major brands in Vietnam?
* What is the performance of pocket handkerchiefs vs boxed facial tissues?

About Fast Market Research

Fast Market Research is a leading distributor of market research and business information. Representing the world's top research publishers and analysts, we provide quick and easy access to the best competitive intelligence available. Our unbiased, expert staff is always available to help you find the right research to fit your requirements and your budget.

For more information about these or related research reports, please visit our website at or call us at 1.800.844.8156.

You may also be interested in these related reports:

- Tissue and Hygiene in Russia
- Retail Tissue in China
- Tissue and Hygiene in Hong Kong, China
- Tissue and Hygiene in Germany
- Retail Tissue in the Czech Republic

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