Competitive Landscape
In 2013, New Toyo Pulppy Viet Nam continued to rank first in retail tissue with a 28% retail value share. Its well-diversified product portfolio offered at many different prices is the company's competitive advantage. Its most popular brands are Pulppy, aimed at the premium segment; AnAn, targeting the economy segment; and May - a standard brand focused more on middle-income consumers. Furthermore, the company's long-term history, good reputation and nationwide distribution network are other factors fostering its growth.
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Industry Prospects
Over the forecast period, retail tissue is predicted to have a constant retail value CAGR of 9%, which is more than one percentage point higher than the historic CAGR. This healthy forecast is supported by the increasing consumer awareness of hygiene and cleanliness, the higher living standards as well as the better economy in Vietnam. Furthermore, manufacturers in retail tissue are likely to continue to show more efforts to stimulate consumer demand such as launching new product developments in response to more sophisticated demand.
Report Overview
Discover the latest market trends and uncover sources of future market growth for the Retail Tissue industry in Vietnam with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Retail Tissue industry in Vietnam, our research will save you time and money while empowering you to make informed, profitable decisions.
The Retail Tissue in Vietnam market research report includes:
* Analysis of key supply-side and demand trends
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country
Our market research reports answer questions such as:
* What is the market size of Retail Tissue in Vietnam?
* What are the major brands in Vietnam?
* What is the performance of pocket handkerchiefs vs boxed facial tissues?
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