Two leading manufacturers of home insecticides dominated in 2013, holding an 81% value share. The leading company was HomeBrands with a 42% value share thanks to its wide product portfolio and highly popular Biolit brand, which was promoted on television during the review period. However, the most significant value share increase of two percentage points was recorded by the second ranked company, SC Johnson, to reach a 39% share in 2013. This stemmed from the popularity of its Raid brand, which mostly increased in the electric insecticides category, in which its brand represents an innovative and most effective solution in getting rid of flying insects in the home. However, the price of these products is higher than the average.
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Home insecticides is not expected to record a positive performance over the forecast period due to a lack of product innovation (except electric insecticides) and the fact that the weather conditions, which have a strong impact on category sales, are unpredictable. Even greater weather changes may cause a more frequent occurrence of insects, which will push sales of the category up. Furthermore, many consumers may be unable to purchase these products due to a worsening of their economic situation and saving measures. Therefore, home insecticides is expected to remain static in terms of its CAGR in value sales at constant 2013 prices over the forecast period.
Discover the latest market trends and uncover sources of future market growth for the Insecticides industry in Slovakia with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Insecticides industry in Slovakia, our research will save you time and money while empowering you to make informed, profitable decisions.
The Insecticides in Slovakia market research report includes:
* Analysis of key supply-side and demand trends
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
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