Philips Romania Srl lost its leading position in 2012, when it was overtaken in sales volume by Rayovac Europe / Rayovac Vidor Ltd operator of Remington brand. The latter company continued to have the highest volume share in 2013 with 17%. Remington became the most preferred hair care appliances brand in Romania, thanks to its lower price positioning and intense in-store marketing. The increasing preference of consumers to purchase personal care appliances in grocery retail stores also helped mid-range products like Rayovac to consolidate its position, as hypermarkets stock a wider range of mid-priced products and stress the price convenience of products stocked.
Personal care appliances in Romania is expected to increase by 3% volume CAGR and 2% constant value CAGR over the forecast period. The unit price CAGR of personal care appliances is expected to decline by -1% in constant terms over the forecast period. Unit price growth in personal care appliances will be restricted during the forecast period as manufacturers are expected to continue operating discount promotions in an effort to boost volume sales of their products. This will be especially the case in the more mature hair dryers, where mid-range products started to gain dominance over higher-priced products. This trend is expected to result in an attempt to reduce the price of the higher-positioned products.
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Discover the latest market trends and uncover sources of future market growth for the Personal Care Appliances industry in Romania with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Personal Care Appliances industry in Romania, our research will save you time and money while empowering you to make informed, profitable decisions.
The Personal Care Appliances in Romania market research report includes:
* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country
Our market research reports answer questions such as:
* What is the market size of Personal Care Appliances in Romania?
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