Just Released: "Personal Care Appliances in Romania"

From: Fast Market Research, Inc.
Published: Tue Jul 08 2014

The low 3% volume growth of personal care appliances in 2013 was attributable to the similar growth in hair care and body shavers, while oral care and Other personal care appliances experienced shrinking demand.

Competitive Landscape

Philips Romania Srl lost its leading position in 2012, when it was overtaken in sales volume by Rayovac Europe / Rayovac Vidor Ltd operator of Remington brand. The latter company continued to have the highest volume share in 2013 with 17%. Remington became the most preferred hair care appliances brand in Romania, thanks to its lower price positioning and intense in-store marketing. The increasing preference of consumers to purchase personal care appliances in grocery retail stores also helped mid-range products like Rayovac to consolidate its position, as hypermarkets stock a wider range of mid-priced products and stress the price convenience of products stocked.

Industry Prospects

Personal care appliances in Romania is expected to increase by 3% volume CAGR and 2% constant value CAGR over the forecast period. The unit price CAGR of personal care appliances is expected to decline by -1% in constant terms over the forecast period. Unit price growth in personal care appliances will be restricted during the forecast period as manufacturers are expected to continue operating discount promotions in an effort to boost volume sales of their products. This will be especially the case in the more mature hair dryers, where mid-range products started to gain dominance over higher-priced products. This trend is expected to result in an attempt to reduce the price of the higher-positioned products.

Full Report Details at
- http://www.fastmr.com/prod/847728_personal_care_appliances_in_romania.aspx?afid=301

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Personal Care Appliances industry in Romania with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Personal Care Appliances industry in Romania, our research will save you time and money while empowering you to make informed, profitable decisions.

The Personal Care Appliances in Romania market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Personal Care Appliances in Romania?

About Fast Market Research

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For more information about these or related research reports, please visit our website at http://www.fastmr.com or call us at 1.800.844.8156.

You may also be interested in these related reports:

- Personal Care Appliances in Italy
- Personal Care Appliances in Japan
- Personal Care Appliances in Germany
- Personal Care Appliances in Austria
- Personal Care Appliances in Turkey

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Contact Name: Bill Thompson
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