Market Report, "Concentrates in Malaysia", published

From: Fast Market Research, Inc.
Published: Tue Jul 08 2014

Malaysian consumers are becoming more aware of the benefits of leading a healthy lifestyle. The increasing number of health-conscious consumers is the result of several contributory factors such as rising disposable income and healthcare costs, urbanisation, as well marketing campaigns which focus on healthy eating. As a result, consumers are slowly moving away from concentrates as it generally has a high percentage of sugar content. Manufacturers are also motivated to introduce more variety of health and wellness concentrates to leverage on the potential of health-conscious consumers.

Full Report Details at

Competitive Landscape

Barkath Co-Ro Mfg remains the leader player with a stable 35% share of off-trade value sales in 2013. The company claims high-quality fruit drinks with the natural taste of fresh fruits, with no artificial flavouring, colouring or sweetener. Moreover, its drinks are super-concentrated and can be diluted up to 10-times, making them economical. They also have a long shelf-life, which appeals to many consumers.

Industry Prospects

The outlook for concentrates in Malaysia is positive. However, the growth in demand is likely to slow down, due to increasing competition within the category and from other soft drinks.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Concentrates industry in Malaysia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Concentrates industry in Malaysia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Concentrates in Malaysia market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Concentrates in Malaysia?
* What are the major brands in Malaysia?
* Who are the key consumers of concentrates in Malaysia?
* How do premium vs. standard vs. economy brands compete for sales and market share?
* How does the sales performance of domestic manufacturers compare to international brands/manufacturers?

Reasons to Get this Report

* Gain competitive intelligence about market leaders
* Track key industry trends, opportunities and threats

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You may also be interested in these related reports:

- Concentrates in Colombia
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