The leading player in major appliances was SC Arctic with Arctic and Beko brands accounting for 27% volume share in 2013. SC Arctic was particularly strong position in built-in cooker hoods with 46% volume share and 31% volume share of cookers. The lower price positioning of the company's two brands was the major factor behind the competiveness compared to other brands.
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Large cooking appliances is expected to increase by a volume at a CAGR of 3% over the forecast period, rising to 315,000 units by the end of 2018. Constant value sales, meanwhile, are also expected to continue to increase by a CAGR of 3% to reach RON368 million by the end of 2018. Replacement purchases for broken older large cooking appliances and replacement purchases of more efficient new large cooking appliances are set to drive growth during the forecast period, while the likely recovery of the Romanian housing market is also expected to drive volume growth over the forecast period. Promotional offers from manufacturers and retailers should also help to stimulate demand for large cooking appliances during the forecast period.
Discover the latest market trends and uncover sources of future market growth for the Large Cooking Appliances industry in Romania with research from Euromonitor's team of in-country analysts.
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If you're in the Large Cooking Appliances industry in Romania, our research will save you time and money while empowering you to make informed, profitable decisions.
The Large Cooking Appliances in Romania market research report includes:
* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country
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