New Report Available: Large Cooking Appliances in Romania

From: Fast Market Research, Inc.
Published: Wed Jul 09 2014

Sales of large cooking appliances shrank by -6% in volume and by -2% in value in 2013. The decline in sales was milder than in 2009 when sales declined by -20%. Due to the high penetration rate sales are expected to rise only when replacement purchases are obliged to happen at the end of the lifecycle of products. Built-in large cooking appliances performed better, declining by only -3% in volume and -1% in value in 2013. When it came to refurbishment or first time home-buying, built-in cooking appliances were more fashionable - most modern kitchens have built-in hobs and ovens.

Competitive Landscape

The leading player in major appliances was SC Arctic with Arctic and Beko brands accounting for 27% volume share in 2013. SC Arctic was particularly strong position in built-in cooker hoods with 46% volume share and 31% volume share of cookers. The lower price positioning of the company's two brands was the major factor behind the competiveness compared to other brands.

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Industry Prospects

Large cooking appliances is expected to increase by a volume at a CAGR of 3% over the forecast period, rising to 315,000 units by the end of 2018. Constant value sales, meanwhile, are also expected to continue to increase by a CAGR of 3% to reach RON368 million by the end of 2018. Replacement purchases for broken older large cooking appliances and replacement purchases of more efficient new large cooking appliances are set to drive growth during the forecast period, while the likely recovery of the Romanian housing market is also expected to drive volume growth over the forecast period. Promotional offers from manufacturers and retailers should also help to stimulate demand for large cooking appliances during the forecast period.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Large Cooking Appliances industry in Romania with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Large Cooking Appliances industry in Romania, our research will save you time and money while empowering you to make informed, profitable decisions.

The Large Cooking Appliances in Romania market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

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You may also be interested in these related reports:

- Large Cooking Appliances in Italy
- Large Cooking Appliances in Germany
- Large Cooking Appliances in Turkey
- Large Cooking Appliances in Japan
- Large Cooking Appliances in Russia

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