Unilever Caribe remains the leading player with a 34% share of retail value sales in 2013. Rexona and Axe are the top two brands, although the trading down trend caused by the economic slowdown saw them challenged by many low-priced brands. Rexona maintained a 19% retail value share in 2013, but Axe's share fell slightly to 15%. The brands' massive sales promotions and efforts to maintain their store visibility dominance helped to minimise share losses during the year.
Full Report Details at
Value sales are expected to grow by a 3% CAGR at constant 2013 prices over the forecast period. This reflects the anticipated growth of the population and disposable incomes, along with the increasing penetration of value-added deodorants (mostly within deodorant sticks) throughout all socioeconomic strata.
Discover the latest market trends and uncover sources of future market growth for the Deodorants industry in Dominican Republic with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Deodorants industry in Dominican Republic, our research will save you time and money while empowering you to make informed, profitable decisions.
The Deodorants in Dominican Republic market research report includes:
* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country
Our market research reports answer questions such as:
* What is the market size of Deodorants in Dominican Republic?
* What are the major brands in Dominican Republic?
* Which deodorant formats are seeing most dynamic growth?
* What are the key trends in product development?
Reasons to Get this Report
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* Track key industry trends, opportunities and threats
* Inform your marketing, brand, strategy and market development, sales and supply functions
Product coverage: Deodorant Creams, Deodorant Pumps, Deodorant Roll-Ons, Deodorant Sprays, Deodorant Sticks, Deodorant Wipes.
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