New Market Research Report: Retail Tissue in the Czech Republic

From: Fast Market Research, Inc.
Published: Wed Jul 09 2014

Within retail tissue, there is a gradual shift in interest towards more quality products and a rising preference for multi-ply tissue products among Czech consumers. Nevertheless, retail tissue is also characteristic by a very low level of brand loyalty as Czechs demand quality products at advantageous price (in special promotions). In other words, although consumers have their preferred brands, they would rather choose products/brands sold at a discount.

Competitive Landscape

Retail tissue was led by strong multinational SCA Hygiene Products sro in 2013, which accounted for a 15% value share. The company benefits from its well-established brand Zewa and a wide range of retail tissue products in the market. In 2013, the company was present in all product categories within retail tissue, except for tablecloths. Nevertheless, the highest success of the company stems from toilet paper where it led sales with a 17% value share in 2013, and from boxed facial tissues and pocket handkerchiefs, in both of which it ranked second in that year.

Full Report Details at

Industry Prospects

Retail tissue is expected to see a relatively good performance over the forecast period with growth of 7% in volume sales and of 9% in constant value sales, which will be driven by the rising willingness of consumers to spend money, in line with the expected improvement of the economic situation and thus an increase in disposable incomes among Czechs.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Retail Tissue industry in Czech Republic with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Retail Tissue industry in Czech Republic, our research will save you time and money while empowering you to make informed, profitable decisions.

The Retail Tissue in Czech Republic market research report includes:

* Analysis of key supply-side and demand trends
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Retail Tissue in Czech Republic?
* What are the major brands in Czech Republic?
* What is the performance of pocket handkerchiefs vs boxed facial tissues?
* What are the key new product launches in the tissues market?

Reasons to Get this Report

* Gain competitive intelligence about market leaders

About Fast Market Research

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For more information about these or related research reports, please visit our website at or call us at 1.800.844.8156.

You may also be interested in these related reports:

- Retail Tissue in Dominican Republic
- Tissue and Hygiene in the Czech Republic
- Tissue and Hygiene in Dominican Republic
- Away-From-Home Tissue and Hygiene in Dominican Republic
- Nappies/Diapers/Pants in the Czech Republic

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