Recently released market study: Dairy Packaging in Brazil

From: Fast Market Research, Inc.
Published: Thu Jul 10 2014

During 2013, cheese continues to register a good performance in current value terms, reaching R$16.6 billion. Cheese is also expected to post a good performance in both retail volume and foodservice volume, growing 8% and 7%, respectively. This growth is related to the rise in the disposable income among middle class consumers, who are eating more cheese and switching to higher-value cheese types. Consumers are also becoming more aware of the benefits that many types of cheese can offer their health, since cheese is a great source of protein.

Competitive Landscape

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Polenghi Industrias Alimenticias continues to be the outright leader in cheese, showing a value share of 10% in current value terms in 2013. The company continues to invest in new products and packaging in order to attract consumers and increase the value perception among consumers. The company launched in 2013, new products such as Brie Aperitif, Camembert Creme Polenghi Selection and Polenguinho Pocket, which includes two units of the traditional Polenguinho brand.

Industry Prospects

Cheese is expected to post a CAGR of 6% in constant value terms over the forecast period, to reach R$21.6 billion in 2018. Cheese in foodservice is also expected to witness a good CAGR of 7% in volume during the forecast period. The rise in cheese constant value and volume is expected as consumers increase their consumption of cheese in their everyday routine. Cheese is now being perceived as a healthy meal option, instead of a fancy food as it used to be in the past.

Drinking Milk Products

In 2013, drinking milk products registered current value growth of 13%, driven by the rise in the price of raw milk and the launch of new products focused on health and wellness that are positioned as premium products. Drinking milk products also continue to follow the same growth trend perceived in 2012, posting a double-digit growth rate.

Competitive Landscape

Brf Brasil Foods leads drinking milk products in 2013, with a value share of 15% in current value terms. This result is supported by the great popularity that the brands Batavo and Elege enjoy among consumers. Brf is also making large investments in new products, such as fortified and functional cow's milk, reduced fat cow's milk and other products, such as Batavo Hydra, a fruit juice combined with cow's milk.

Industry Prospects

Drinking milk products is predicted to register a CAGR of 6% in constant value terms between 2013 and 2018. This growth is the result of the rise in raw milk costs combined with the expansion of premium products in this segment, increasing the category's average unit price.

Yoghurt and Sour Milk Drinks

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