"Concentrates in Thailand" now available at Fast Market Research

From: Fast Market Research, Inc.
Published: Thu Jul 10 2014

There was no big story or trend affecting concentrates in 2012. Yet concentrates in Thailand proved to be well-accepted and popular among consumers. The reason behind this was the hot weather of Thailand with sweetened drinks highly favoured, especially in summer. Many households love to buy concentrates to stock in their houses because it is easy to use, can be kept for a long time and saves more money than spending on ready-to-drink sweetened drinks. Between the two types of concentrates, liquid concentrates holds the majority volume share compared to powder concentrates. This is probably because the liquid concentrate has been present for longer and has greater variety of flavours.

Competitive Landscape

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In retail volume terms, Hale's Trading led in 2012 with 51% share. The company's Hale's Blue Boy brand is well-established in concentrates. At the same time, its affordability makes it accessible to the masses.

Industry Prospects

Concentrates in Thailand over the forecast period is predicted to record a 2% total volume CAGR, driven by powder concentrates. The consumption of powder concentrates in the future is expected to expand and the consumer group will become wider. The trend of using concentrates for baking or cooking might continue over the forecast period giving the opportunity for liquid to remain positive. However, players should take this chance to create higher value sales by promoting the use of liquid concentrates.

Fountain sales of soft drinks continued to record positive moderate growth of 4% through convenience stores and 3% through on-trade in 2012. The key product of fountain sales in Thailand remained carbonates with some presence of fruit juices and RTD tea, although with much lower volume sales.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Concentrates industry in Thailand with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Concentrates industry in Thailand, our research will save you time and money while empowering you to make informed, profitable decisions.

The Concentrates in Thailand market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

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