Recently published research from Euromonitor International, "Other Hot Drinks in Bolivia", is now available at Fast Market Research
[ClickPress, Thu Jul 10 2014] Flavoured powder drinks was the largest category within other hot drinks in Bolivia in 2013. Children are the main consumers of this type of product and therefore most companies try to attract this consumer segment. Companies invest in adding benefits to their brands. For instance, by adding vitamins and minerals these products attract not only children but their parents as well. Flavoured powder drinks also come in a variety of formats from 200g to 1kg. Low-income consumers perceive that smaller packages are more affordable and tend to be the main purchasers of these products. In addition, flavoured milk tends to be more costly than regular milk and consumers give flavour to their children's milk by adding flavoured powder drinks.
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Cruzimex Ltda led sales of other hot drinks in 2013 with a little over 16% retail value share. The company's brand Toddy is a favourite amongst Bolivians. It has a long-standing reputation amongst consumers and comes in a variety of formats to attract even low-income consumers. The company's performance is also due to its ability to distribute the product through modern and traditional channels.
On-trade distribution of other hot drinks in Bolivia is expected to gain importance in the forecast period. The increasing number of foodservice outlets that offer other hot drinks is likely to have a positive impact on the growth of the category, whilst off-trade distribution growth is expected to depend on the demand for flavoured powder drinks. Companies are likely to continue investing in products with added benefits like vitamins and minerals for their chocolate-based flavoured powder drinks brands to attract the parents of children who love these products. Price is expected to play an important role as well in determining which companies gain shares and which suffer losses.
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The Other Hot Drinks in Bolivia market research report includes:
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