Domestic brands have become key players in colour cosmetics as consumers focus on seeking out low-priced and affordable products. Misr Cosmetics has a value share of 16%, whilst Luna possesses a share of 14%, which is significant as they are competing with foreign branded, colour cosmetic giants that have a recognisable brand name and a strong customer base. They are able to keep production and distribution costs low as there are domestic companies that have a strong awareness of the Egyptian market. Misr Cosmetics' Amanda brand is its most successful and the Lunador brand owned by Luna has a value share of 11% in 2013, which is the strongest domestic brand in colour cosmetics. These companies have developed different brands to appeal to the range of price-sensitive consumers that are struggling to afford high-priced products.
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The fate of colour cosmetics is very dependent on the economic situation because of the range of products on offer. During the last decade, the number of colour cosmetics products on offer in Egypt has increased greatly due to a large amount of foreign direct investment from Gulf nations in the fashion and beauty industry. Key players that dominate in 2013may lose share to the successful domestic players, such as Misr Cosmetics and Luna Cosmetics and newcomer Abu Shakra Trading, distributor for Cosnova GmbH which introduced the brands Essence and Catrice in 2010, holding a 1% value share for 2013. Unit price fluctuations due to high inflation will have a significant effect on the success of these brands during the forecast period.
Discover the latest market trends and uncover sources of future market growth for the Colour Cosmetics industry in Egypt with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Colour Cosmetics industry in Egypt, our research will save you time and money while empowering you to make informed, profitable decisions.
The Colour Cosmetics in Egypt market research report includes:
* Analysis of key supply-side and demand trends
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