Retail Tissue in Indonesia - New Report Available

From: Fast Market Research, Inc.
Published: Fri Jul 11 2014

Rising consumer health and hygiene awareness is boosting retail tissue sales growth. A growing number of people are carrying tissues in their bags and public toilets increasingly provide toilet paper for users. Toilet paper was the biggest driver of sales within retail tissue as it accounts for the highest level of value sales. Female consumers in particular usually need and use toilet paper when going to the toilet. In addition, toilet paper is also sometimes found in some smaller restaurants, normally serving non-Western food.

Competitive Landscape

Local company Graha Kerindo Utama led sales within retail tissue in 2013. Brands offered by this company include Multi, Tessa and Dynasty. Graha Kerindo Utama offers three brands within boxed tissues, pocket tissues and toilet paper and one brand within the smaller kitchen towels and paper tableware areas (Multi and Tessa respectively). These brands represent how the company manufactures and sets prices for each brand. By catering to all retail tissue areas, Graha Kerindo Utama continues to lead overall sales.

Full Report Details at

Industry Prospects

The use of retail tissues in bathrooms, especially by females, has become widespread. Although availability in public toilets is still scarce, especially in rural areas, people are used to carrying tissues, whether toilet paper or boxed and pocket tissues, in their bags for public toilet use. The fact many Indonesian toilets provide users with apparatus to spray water for cleaning means that retail tissues are typically used for drying after going to the toilet.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Retail Tissue industry in Indonesia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Retail Tissue industry in Indonesia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Retail Tissue in Indonesia market research report includes:

* Analysis of key supply-side and demand trends
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Retail Tissue in Indonesia?
* What are the major brands in Indonesia?
* What is the performance of pocket handkerchiefs vs boxed facial tissues?
* What are the key new product launches in the tissues market?

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You may also be interested in these related reports:

- Tissue and Hygiene in Russia
- Retail Tissue in China
- Tissue and Hygiene in Hong Kong, China
- Tissue and Hygiene in Germany
- Retail Tissue in the Czech Republic

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