New market study, "Laundry Care in Indonesia", has been published

From: Fast Market Research, Inc.
Published: Fri Jul 11 2014

As the size of washing machines grew quite significantly in 2013, sales of detergents increased as well. Detergents specialised for washing machine use are becoming more popular. Converting from hand wash detergents to automatic detergents will take some time for Indonesian consumers, they still use their regular detergents when using a machine. However, strong growth in volume terms was already recorded by automatic detergents in 2013.

Competitive Landscape

Daia gave a strong performance for Sayap Mas Utama in 2013, maintaining its double-digit growth in sales value. The brand came head to head with Unilever's Rinso Antinoda, but it managed to surpass Rinso's sales value despite the lower price. Sayap Mas Utama led laundry detergents, putting together strong choices of variety with its So Klin, Wings and Daia brand that appeal to a diverse range of end users.

Full Report Details at

Industry Prospects

Laundry care is expected to record a 4% value CAGR in constant 2013 prices over the forecast period. Population growth and an increase in new households became the main reason for this. As the trend in climbing the society ladder continues, consumption for home care will rise as well and this is expected to influence product preferences by consumers over the forecast period. Economy products will be left behind as consumers are converting to standard products, and consumers of standard products are now beginning to favour premium ones. All of laundry care, be it detergents or laundry aids, will have to provide different standards or levels to fulfil this need.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Laundry Care industry in Indonesia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Laundry Care industry in Indonesia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Laundry Care in Indonesia market research report includes:

* Analysis of key supply-side and demand trends  
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Laundry Care in Indonesia?
* What are the major brands in Indonesia?
* What is the performance of concentrated liquid detergents?
* What are the main new products developments in the laundry aids area?

About Fast Market Research

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You may also be interested in these related reports:

- Laundry Care in the United Kingdom
- Laundry Care in the United Arab Emirates
- Laundry Care in Lithuania
- Laundry Care in Portugal
- Laundry Care in China

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