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The domestic field with remains quite concentrated and there were no significant changes in share positions during 2013. The shares held by the major players remained more or less stable. The leading companies of Maspex Czech, Linea Nivnice, General Bottlers CR (PepsiCo), Coca-Cola HBC Czech Republic, Kofola and Rauch Praha continued to benefit from their well-established brands and promote their brands at multiple stores, successfully to attracting the attention of Czech consumers by new product launches, mainly within nectars and juice drinks. The leading companies bet more on in-store promotion and internet campaigns than on TV shots during 2013. But still there were more TV advertisements than during 2012 and a good TV campaign is perceived as the most affecting advertising way. For example, Rauch ran the TV spot on Rauch Happy Day during 2013.
Slow recovery is expected for volume sales of juice in the Czech Republic between 2013 and 2018 and it expected to perform better over the course of the forecast period than the CAGR registered during the review period. Consumption of fruit and vegetable juice was eroded by the unstable economic situation in the country under the global recession. It is probable that Czech consumers will remain careful about spending on soft drinks during the initial part of the forecast period but better performance is expected to develop during the final part in line with a more stabilised economic situation. Off-trade volume sales are set to grow by 2% to reach 153 litres in 2018.
Discover the latest market trends and uncover sources of future market growth for the Fruit/Vegetable Juice industry in Czech Republic with research from Euromonitor's team of in-country analysts.
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