New Beverages market report from Euromonitor International: "Beer in Bolivia"
[ClickPress, Fri Jul 11 2014] Since the application of the Fondo Pro-Leche (Pro-Milk Fund), beer prices have increased, impacting consumption. Beer companies passed this fee onto consumers. As a result, beer prices increased in 2013 by an average 8%. The tax, imposed and updated every year, was also raised in 2013, which had a similar impact on beer sales. Consumers are switching to more affordable beer brands, RTDs or contraband, or reducing their purchasing frequency to avoid paying these price increases. Beer companies are trying to put in place price strategies on economy brands to keep consumers, but the trend towards RTDs and affordable beer is becoming strong in Bolivia.
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Cerveceria Boliviana Nacional SA remained the undisputable leader of beer in Bolivia with 93% of total volume sales. The company enjoys a large distribution network that allows it to reach the majority of consumers in Bolivia. It also has a variety of brands that are positioned through the mid-priced, economy and premium segments of the market. However, the company has suffered share losses from 2011 to 2013 due to consumers switching to RTDs and the influence of contraband. Nonetheless, it remains the most important player of beer in Bolivia.
Beer is set to post a 1% CAGR in total volume terms over the forecast period. Companies are expected to use price strategies to attract new consumers and retain existing ones for their brands. However, strong penetration and tax increases are expected to negatively influence growth in the forecast period. Constant value sales are likely to increase by a CAGR of 2% in the forecast period, mostly fuelled by unit price increases.
Discover the latest market trends and uncover sources of future market growth for the Beer industry in Bolivia with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Beer industry in Bolivia, our research will save you time and money while empowering you to make informed, profitable decisions.
The Beer in Bolivia market research report includes:
* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market volume shares
* Five year forecasts of market trends and market growth
* Production, imports by origin, exports by destination
* Robust and transparent market research methodology, conducted in-country
Our market research reports answer questions such as:
* What is the market size of Beer in Bolivia?
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