New Report Available: Tea in Switzerland

Swiss consumers continue placing greater emphasis on consuming a balanced diet and promoting general wellbeing through dietary choices and tea appears to be a category of products which are ideally positioned to contribute to this thanks to the perceived health benefits of tea and the low health risks associated with the consumption of tea in comparison with other beverages. As tea increasingly becomes an integral part of the Swiss consumer lifestyle, many tea manufacturers have sought to innovate and diversify in order to meet demand for the latest products. Their efforts include not only the development of a wide range of flavours and types of tea, but also their commitments to higher ethical standards as far as the sourcing of their products is concerned.

Competitive Landscape

The majority of value sales in tea in Switzerland were concentrated in the hands of a handful of leading players at the end of the review period, with the remaining value sales spread between a high number of smaller operators. Retail chain Migros Genossenschaftsbund eG remained the largest player in tea in Switzerland during 2013, followed by global consumer goods giant Unilever Schweiz GmbH. Another domestic player, Wander AG, and Switzerland's second largest grocery retailers chain Coop Genossenschaft rounded out the four key players in tea in Switzerland during 2013.

Full Report Details at
- http://www.fastmr.com/prod/851213_tea_in_switzerland.aspx?afid=301

Industry Prospects

Continuous new product launches can be expected in tea in Switzerland during the forecast period. The main driver for growth in the category is set remains the health and wellness trend, with the manufacturers of tea in the country expected to continue highlighting the health benefits of their products in order to boost demand. The search for convenience is likely to contribute to the increasing popularity of tea pods in Switzerland during the forecast period. As a result, off-trade value and volume growth are expected to accelerate in tea over the forecast period.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Tea industry in Switzerland with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Tea industry in Switzerland, our research will save you time and money while empowering you to make informed, profitable decisions.

The Tea in Switzerland market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth

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