Market Report, "NRT Smoking Cessation Aids in New Zealand", published

From: Fast Market Research, Inc.
Published: Mon Jul 14 2014

Every year in January, specific tax rates on tobacco are adjusted for movements in the Consumer Price Index (CPI). Furthermore, in early 2010, the New Zealand government swiftly introduced a raft of new laws regarding increases in tobacco excise taxes between 2010 and 2012. This resulted in an increase in the specific tax rate on tobacco on 29 April 2010, 1 January 2011 and 1 January 2012 in addition to CPI adjustments. Hence, the specific tax rate for cigarettes (not exceeding 0.8kg of tobacco content) was NZ$345.87 per 1,000 cigarettes in April 2010. In January 2011, this rate was increased to NZ$380.46 and in January 2012 this rate rose to NZ$442.10. During late 2012, the New Zealand government announced its intention to continue this campaign between 2013 and 2016.

Competitive Landscape

Johnson & Johnson Pacific (NZ) Ltd led NRT smoking cessation aids during 2013, with value share of 68%. The company distributes the popular Nicorette brand within New Zealand, which includes gum, patches, inhalators, microtabs and the new Nicorette Quickmist Mouth Spray (other NRT), which was launched in New Zealand during 2013. The company holds a monopoly within inhalators and other NRT, while Nicorette NRT gum can be purchased in grocery retailers, such as Countdown and Pak'nSave. The company's value sales increased by 5% in 2013 to reach NZ$12 million, in part due to the new product launch.

Full Report Details at

Industry Prospects

The New Zealand government has made a commitment to become smoke-free by 2025. Consequently, smoking in New Zealand is becoming increasingly taboo, with consumers facing rising excise taxes and retail display bans to curb smoking behaviour. As a result, the total number of smokers is expected to drop from 622,710 in 2013 to 599,050 in 2017. The renewed commitment by the New Zealand government to continue tobacco excise tax increases is also expected to boost sales for NRT smoking cessation aids during the forecast period.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the NRT Smoking Cessation Aids industry in New Zealand with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the NRT Smoking Cessation Aids industry in New Zealand, our research will save you time and money while empowering you to make informed, profitable decisions.

The NRT Smoking Cessation Aids in New Zealand market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares

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