Now Available: Carbonates in India

From: Fast Market Research, Inc.
Published: Tue Jul 15 2014

Carbonates manufacturers continued to introduce new flavours to catch consumers' attention in 2013. PepsiCo India Holdings Pvt Ltd launched Pepsi Atom with a strong flavour and more effervescent. The company also introduced refreshing lemon flavoured drink '7-Up Nimbooz Masala Soda' which was claimed to have real lemon juice and a hint of masala (spicy). The product was made available across retail outlets in 600 ml PET bottles. Similarly, Parle Agro Pvt Ltd also introduced Cafe Cuba, which is a coffee flavoured carbonate to attract new consumers who like coffee.

Competitive Landscape

Within carbonates, Coca-Cola India Pvt Ltd continued to lead with an off-trade value share of 61% in 2013. Coca-Cola witnessed the biggest increase in value sales in 2013. With a strong product portfolio including Thums Up, Coca-Cola, Sprite, Limca and Fanta, Coca-Cola India is a tough competitor for its rival PepsiCo across all of carbonates including non juice-based lemonade/lime and non juice-based orange carbonates. The company also focused on aggressive promotional activities to reach out its products to a larger consumer base.

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Industry Prospects

Carbonates is expected to record further growth in both off-trade and on-trade channels over the forecast period. Despite the fact that carbonates is perceived as unhealthy due to the product's high sugar content, strong popularity among all ages will encourage more consumption of in the regions, especially from the younger segment. Carbonates is predicted to grow by a value CAGR of 5% in constant 2013 prices over the forecast period.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Carbonates industry in India with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Carbonates industry in India, our research will save you time and money while empowering you to make informed, profitable decisions.

The Carbonates in India market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth  
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Carbonates in India?
* What are the major brands in India?
* Who are the key consumers of carbonates in India?

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