Just Published: "Carbonates in Argentina"

According to Euromonitor figures, Argentinean off-trade carbonates consumption, at 137 litres per capita per year, is the highest in the world. There are three identified causes to explain the love of carbonates by Argentines. The first is cultural: the country has a large acceptance of carbonated water, which refers to the local tradition to drink carbonated water with meals, or "soda", as it is known here. The second is social: this is aspirational consumption, although carbonates are expensive compared to other foods and beverages, Argentines prefer the two best-known carbonates brands in the world: Coca-Cola and Pepsi. The third cause of Argentine carbonates consumption is associated with family. Argentines tend to drink carbonates when they share the dinner table with their relatives or friends.

Competitive Landscape

The Coca-Cola bottling system retained its position as the leading force within the industry; acquiring just over 52% off-trade volume share. The second major international vendor, Quilmes Industrial SA (QUINSA) recorded a moderately strong performance with an aggressive price policy, acquiring 15% off-trade volume share in 2013.

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Industry Prospects

Negative growth is projected for 2014 in volume term, reflecting stronger competition from non-carbonated soft drinks categories and growing concern over health and nutrition issues. Particularly in still flavoured bottled water, with multinational and regional players making full use of their distribution structure.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Carbonates industry in Argentina with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Carbonates industry in Argentina, our research will save you time and money while empowering you to make informed, profitable decisions.

The Carbonates in Argentina market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth  
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Carbonates in Argentina?
* What are the major brands in Argentina?
* Who are the key consumers of carbonates in Argentina?
* How do premium vs. standard vs. economy brands compete for sales and market share?

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