"Baby and Child-Specific Products in Croatia" Published

From: Fast Market Research, Inc.
Published: Wed Jul 16 2014

While baby wipes, the dominant product in baby and child-specific products, recorded growth in volume sales, other products more or less declined in volume sales, as a result of frugality by consumers. Nevertheless, the category showed signs of warming with some new launches raising the unit price.

Competitive Landscape

Leading player Johnson & Johnson SE doo gained marginal value share to hold 26%, while second ranked Beiersdorf Croatia doo remained at 24%, with both companies profiting mainly from their extensive advertising.

Industry Prospects

Soap free, paraben-free and bio products, "tested under paediatric control"; trends include natural plant-based cosmetics with no toxic ingredients where new brands are emerging using specific natural ingredients as a unique selling point (new line in baby skin care Little Siberica, an extension of the Russian Natura Siberica brand). Another trend might be in specialised sensitive skin products with innovative natural-based active ingredients.

Full Report Details at
- http://www.fastmr.com/prod/851051_baby_and_childspecific_products_in_croatia.aspx?afid=301

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Baby Care industry in Croatia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Baby Care industry in Croatia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Baby Care in Croatia market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth  
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Baby Care in Croatia?
* What are the major brands in Croatia?
* What are the movements in unit prices across categories?
* What is the penetration of premium baby care products?

Reasons to Get this Report

* Gain competitive intelligence about market leaders
* Track key industry trends, opportunities and threats
* Inform your marketing, brand, strategy and market development, sales and supply functions

Product coverage: Baby and Child-specific Hair Care, Baby and Child-specific Skin Care, Baby and Child-specific Sun Care, Baby and Child-specific Toiletries, Baby Wipes, Medicated Baby and Child-specific Products, Nappy (Diaper) Rash Treatments.

About Fast Market Research

Fast Market Research is a leading distributor of market research and business information. Representing the world's top research publishers and analysts, we provide quick and easy access to the best competitive intelligence available. Our unbiased, expert staff is always available to help you find the right research to fit your requirements and your budget.

For more information about these or related research reports, please visit our website at http://www.fastmr.com or call us at 1.800.844.8156.

You may also be interested in these related reports:

- Baby and Child-Specific Products in Lithuania
- Baby and Child-Specific Products in Estonia
- Baby and Child-Specific Products in Georgia
- Baby and Child-Specific Products in Israel
- Baby and Child-Specific Products in Turkey

Company: Fast Market Research, Inc.
Contact Name: Bill Thompson
Contact Email: press@fastmr.com
Contact Phone: 1-413-485-7001

Visit website »