Report Published: "RTD Tea in Taiwan"

From: Fast Market Research, Inc.
Published: Wed Jul 16 2014

RTD tea drinks are gradually gaining popularity in Taiwan due to the rising health trend. In 2013, they accounted for a significant portion of the new products that were launched in 2013.

Competitive Landscape

Uni-President Enterprises Corp led all competitors in both volume and value share. The company's extensive off-trade distribution network allowed it to maintain its large presence. Besides, the company had five major brands of RTD tea - Cha Li Wang, Mai Xiang Cha, Chun Qi Cha, Ying Bing Shi Tea Collection and Beaux Arts - covering seven flavours including green tea, milk tea, black tea, oolong tea, lemon tea, flower tea and fruit tea.

Industry Prospects

RTD tea's total volume and constant off-trade value sales are expected to continue to grow over the forecast period. More local players will enter the market and existing players are expected to launch more types of flavours, which will certainly attract more consumers.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the RTD Tea industry in Taiwan with research from Euromonitor's team of in-country analysts.

Full Report Details at

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the RTD Tea industry in Taiwan, our research will save you time and money while empowering you to make informed, profitable decisions.

The RTD Tea in Taiwan market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth  
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of RTD Tea in Taiwan?
* What are the major brands in Taiwan?
* What flavors of RTD Tea, like green tea, are the most popular in Taiwan?
* Who is the consumer profile of RTD tea drinkers in Taiwan?
* What are the key on-trade market trends for RTD Tea sales and how these are changing?
* What is the key on-trade distribution channel for Taiwan?
* Are fountain sales available for RTD Tea in Taiwan?

Reasons to Get this Report

* Gain competitive intelligence about market leaders
* Track key industry trends, opportunities and threats
* Inform your marketing, brand, strategy and market development, sales and supply functions

Product coverage: Carbonated RTD Tea, Still RTD Tea.

About Fast Market Research

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