Competitive Landscape
The leading player in AFH tissue and hygiene products in Switzerland continued to be SCA Hygiene Products AG in 2013. The company acquired the tissue division of Georgia-Pacific Europe in July 2012. including production plants throughout Europe. This acquisition considerably strengthened SCA's position in the AFH and retail markets in Switzerland due to the popularity and widespread consumer awareness of Georgia-Pacific's brands.
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Industry Prospects
Sales of AFH products are expected to record a positive forecast period performance that will largely be supported by an increase in the size of the Swiss population. Furthermore, a gradual recovery of the horeca channel, especially towards the end of the forecast period, is expected to support sales growth of AFH products.
Report Overview
Discover the latest market trends and uncover sources of future market growth for the Away-From-Home Tissue and Hygiene industry in Switzerland with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Away-From-Home Tissue and Hygiene industry in Switzerland, our research will save you time and money while empowering you to make informed, profitable decisions.
The Away-From-Home Tissue and Hygiene in Switzerland market research report includes:
* Analysis of key supply-side and demand trends
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country
Our market research reports answer questions such as:
* What is the market size of Away-From-Home Tissue and Hygiene in Switzerland?
* What are the major brands in Switzerland?
* What are the most important channels for away-from-home sales?
* What are the different applications for away-from-home wipers?
Reasons to Get this Report
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* Track key industry trends, opportunities and threats
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