The leading player in AFH tissue and hygiene products in Switzerland continued to be SCA Hygiene Products AG in 2013. The company acquired the tissue division of Georgia-Pacific Europe in July 2012. including production plants throughout Europe. This acquisition considerably strengthened SCA's position in the AFH and retail markets in Switzerland due to the popularity and widespread consumer awareness of Georgia-Pacific's brands.
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Sales of AFH products are expected to record a positive forecast period performance that will largely be supported by an increase in the size of the Swiss population. Furthermore, a gradual recovery of the horeca channel, especially towards the end of the forecast period, is expected to support sales growth of AFH products.
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