Procter & Gamble remained the leading branded player in surface care in 2013. The company is present in the Swiss market with its three brands, Mr Proper, Antikal and Swiffer. The Mr Proper brand enjoys high levels of consumer awareness in Switzerland due to its long-standing history. All three brands are renowned for their premium cleaning features and efficacy. As a result of heavy marketing activities Procter & Gamble managed to retain a solid share in 2013.
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Sales of surface care face a difficult forecast period due to continued downward pressure on unit prices in most categories in terms of constant 2013 prices, which is not expected to be offset by growth in demand. Virtually all categories are likely to be hit by further unit price declines as pressure from private label and competition between branded manufacturers remains fierce. Given Swiss consumers' reluctance to spend high amounts on surface care, the release of product innovations and added-value features is not expected to result in higher profit margins but rather act as a tool to fend off competition from private label.
Discover the latest market trends and uncover sources of future market growth for the Surface Care industry in Switzerland with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Surface Care industry in Switzerland, our research will save you time and money while empowering you to make informed, profitable decisions.
The Surface Care in Switzerland market research report includes:
* Analysis of key supply-side and demand trends
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country
Our market research reports answer questions such as:
* What is the market size of Surface Care in Switzerland?
* What are the major brands in Switzerland?
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