New Report Available: Hair Care in Venezuela

From: Fast Market Research, Inc.
Published: Thu Jul 17 2014

Like in 2012, the most relevant factor that impacted hair care in 2013 was the strict regulation that limits price increases in shampoo and conditioner. These categories recorded strong demand as a result of the artificially low prices, but the overall outcome was negative value growth when measured in constant terms. Since shampoos and conditioners represent almost a half of total value, their performances largely define the hair care performance.

Competitive Landscape

Procter & Gamble de Venezuela continued to lead the category in 2013 with 24% value share thanks to a solid product portfolio. This multinational is present with three global brands ranked amongst the top five in value terms: Pantene Pro-V, Head & Shoulders and Koleston. Procter & Gamble's innovation rate significantly lowered as the regulatory context became more adverse over the review period.

Full Report Details at

Industry Prospects

Value sales of hair care are expected to grow by 11% with a CAGR of 2% (at constant 2013 prices) from 2013 to 2018. Firms will find ways to introduce value-added products that are not subject to price controls and therefore can demand higher unit prices. The strong beauty culture will support volume increases in most of the categories since Venezuelan women will continue to consider hair care brands as basic products to help them look well. The review period saw the impact of price controls on shampoos and conditioners and therefore recorded a negative CAGR. Although the price regulation is likely to remain in force, periodic adjustments and innovative company strategies are foreseen to drive value up over the forecast period.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Hair Care industry in Venezuela with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Hair Care industry in Venezuela, our research will save you time and money while empowering you to make informed, profitable decisions.

The Hair Care in Venezuela market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Hair Care in Venezuela?
* What are the major brands in Venezuela?

About Fast Market Research

Fast Market Research is a leading distributor of market research and business information. Representing the world's top research publishers and analysts, we provide quick and easy access to the best competitive intelligence available. Our unbiased, expert staff is always available to help you find the right research to fit your requirements and your budget.

For more information about these or related research reports, please visit our website at or call us at 1.800.844.8156.

You may also be interested in these related reports:

- Hair Care in Lithuania
- Hair Care in Turkey
- Hair Care in Estonia
- Hair Care in Latvia
- Hair Care in Poland

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