Air Care in Switzerland - New Market Research Report

Air care continued to enjoy growing demand in Switzerland in 2013 as an increasing number of consumers perceived the idea of a home scented according to individual taste as pleasant. The popularity of air care in Switzerland can in part be explained by the relatively long winter period, which means that consumers spend more time at home. Air care was also increasingly regarded as a decorative item capable of enhancing the mood of the home both through scent and looks. Accordingly, candle air fresheners remained among the fastest growth categories.

Competitive Landscape

The leading player in air care remained SC Johnson, which held a retail value share of 35% in 2013. The company markets only its Brise brand and derives its leading competitive position from a strong presence in all types of air care, including car air fresheners. Brise enjoys high levels of consumer awareness and has become almost synonymous with air care in Switzerland.

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Industry Prospects

Air care faces good growth prospects and is expected to post a 2% constant value CAGR in terms of 2013 prices over the forecast period. Sales will continue to be largely driven by higher demand for pleasant smelling homes. In particular, decorative air care, such as candle air fresheners, will benefit from this trend. Accordingly, candle air fresheners is among the fastest forecast growth categories and is expected to register CAGRs of 3% in volume and constant value terms over the 2013-2018 period.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Air Care industry in Switzerland with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Air Care industry in Switzerland, our research will save you time and money while empowering you to make informed, profitable decisions.

The Air Care in Switzerland market research report includes:

* Analysis of key supply-side and demand trends
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Air Care in Switzerland?
* What are the major brands in Switzerland?
* How do plug-in electric air fresheners perform compared to the battery-operated ones?
* What is the most dynamic air care category?

Reasons to Get this Report

* Gain competitive intelligence about market leaders

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