Market Report, "Vitamins and Dietary Supplements in New Zealand", published

Vitamins and dietary supplements remained important within New Zealand during 2013 as consumers continued to be concerned with health and wellness issues. Consumers continued to shift towards prevention, rather than treatment, with self-medication and self-care remaining central trends during 2013. Consequently, value sales for vitamins and dietary supplements increased during 2013, as consumers continued to use vitamins and dietary supplements to both raise general health levels as well as prevent disease/illness.

Competitive Landscape

Vitaco Health Ltd was the leading player within vitamins and dietary supplements during 2013. The company managed to increase its value share over the review period, growing from 21% in 2008 to 22% in 2013. Key to the company's performance is its two major brands, Healtheries and Nutra-life. Being well-established in New Zealand, Healtheries was the number one ranked vitamins and dietary supplements brand in 2013, with a value share of 14%. The brand is available in a number of dietary supplements. Nutra-life performed less strongly than Healtheries during 2013, being ranked ninth during the year, although its value share grew from 2% in 2008 to 4% in 2013.

Full Report Details at
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Industry Prospects

Government health campaigns are expected to complement consumer interest in health and wellness over the forecast period, impacting positively on vitamins and dietary supplements within New Zealand. Furthermore, self-medication and prevention are expected to remain important factors, with technological development driving internet access and usage within the country. Greater internet access is expected to improve consumer awareness and knowledge, driving sales for vitamins and dietary supplements over the forecast period. The trend towards natural healing will also benefit the category.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Vitamins and Dietary Supplements industry in New Zealand with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Vitamins and Dietary Supplements industry in New Zealand, our research will save you time and money while empowering you to make informed, profitable decisions.

The Vitamins and Dietary Supplements in New Zealand market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth

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