"RTD Coffee in Switzerland" Published

From: Fast Market Research, Inc.
Published: Thu Jul 17 2014

Lifestyle changes have put a premium on time for most Swiss people. Many time-pressed consumers continue to make good use of the large offer of RTD coffee available in various retail formats, such as self-service cafeterias, takeaway outlets, street stalls and kiosks. In addition, as consumers increasingly showed an interest in convenience and ease of consumption, manufacturers promoted new product launches in the area of RTD coffee.

Competitive Landscape

Emmi led sales in 2013 in retail value terms and was followed by Migros and Coop with 23% and 3% retail value shares, respectively. Private label products accounted for 26% of retail value sales in 2013.

Full Report Details at
- http://www.fastmr.com/prod/851337_rtd_coffee_in_switzerland.aspx?afid=301

Industry Prospects

RTD coffee will continue to be driven by convenience trends over the forecast period. Consumers are expected to demonstrate a growing interest in more natural products that contain quality ingredients and less sugar. Convenience will also remain a priority as ease of purchase and ease of consumption continue as important selling points. The trend towards fresher products is also expected to be more pronounced over the forecast period.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the RTD Coffee industry in Switzerland with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the RTD Coffee industry in Switzerland, our research will save you time and money while empowering you to make informed, profitable decisions.

The RTD Coffee in Switzerland market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of RTD Coffee in Switzerland?
* What are the major brands in Switzerland?
* What are the key new launches of RTD Coffee and bottled coffee products?
* Who are the consumers of RTD coffee in Switzerland?
* Where is ready to drink coffee most commonly consumed?

Reasons to Get this Report

* Gain competitive intelligence about market leaders
* Track key industry trends, opportunities and threats
* Inform your marketing, brand, strategy and market development, sales and supply functions

About Fast Market Research

Fast Market Research is a leading distributor of market research and business information. Representing the world's top research publishers and analysts, we provide quick and easy access to the best competitive intelligence available. Our unbiased, expert staff is always available to help you find the right research to fit your requirements and your budget.

For more information about these or related research reports, please visit our website at http://www.fastmr.com or call us at 1.800.844.8156.

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Company: Fast Market Research, Inc.
Contact Name: Bill Thompson
Contact Email: press@fastmr.com
Contact Phone: 1-413-485-7001

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