Competitive Landscape
Emmi led sales in 2013 in retail value terms and was followed by Migros and Coop with 23% and 3% retail value shares, respectively. Private label products accounted for 26% of retail value sales in 2013.
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Industry Prospects
RTD coffee will continue to be driven by convenience trends over the forecast period. Consumers are expected to demonstrate a growing interest in more natural products that contain quality ingredients and less sugar. Convenience will also remain a priority as ease of purchase and ease of consumption continue as important selling points. The trend towards fresher products is also expected to be more pronounced over the forecast period.
Report Overview
Discover the latest market trends and uncover sources of future market growth for the RTD Coffee industry in Switzerland with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the RTD Coffee industry in Switzerland, our research will save you time and money while empowering you to make informed, profitable decisions.
The RTD Coffee in Switzerland market research report includes:
* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country
Our market research reports answer questions such as:
* What is the market size of RTD Coffee in Switzerland?
* What are the major brands in Switzerland?
* What are the key new launches of RTD Coffee and bottled coffee products?
* Who are the consumers of RTD coffee in Switzerland?
* Where is ready to drink coffee most commonly consumed?
Reasons to Get this Report
* Gain competitive intelligence about market leaders
* Track key industry trends, opportunities and threats
* Inform your marketing, brand, strategy and market development, sales and supply functions
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