"Cotton Wool/Buds/Pads in Bulgaria" is now available at Fast Market Research

From: Fast Market Research, Inc.
Published: Thu Jul 17 2014

Cotton wool/buds/pads is one of the most mature categories in tissue and hygiene. Products are generally seen as commodities. A lack of innovation in the review period resulted in few notable new entries or significant dynamics. Cotton products are bought in order to satisfy a daily need without any unnecessary additions being brought into products. This restricts potential value growth, while volumes are already mature.

Competitive Landscape

Medica ranks first within cotton wool/buds/pads with a 22% value share. This represents 10% value growth from 2012. The company increasingly focused on its medicinal and health products, and cotton wool/buds/pads is a part of that focus. Especially in cotton wool, the company is regarded as the best provider of medicinal grade cotton. Palomita remains second with a 13% value share, while the rest of the top six companies in the category are Avans OOD, Mega Disposables, Septona and Agiva. The leading six players accounted for 75% of sales in 2013 reflecting the level of maturity in the category.

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Industry Prospects

Cotton wool/buds/pads is expected to remain stagnant in terms of volume for the forecast period. Value CAGR is forecasted to decrease by -2% resulting in a market size of BGN2 million by 2018. This is similar to the review period. Due to the shrinking Bulgarian population, projected to decrease by 250,000 from 2013 to 2018, demographics will have a direct negative impact on demand for cotton wool/buds/pads.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Cotton Wool/Buds/Pads industry in Bulgaria with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Cotton Wool/Buds/Pads industry in Bulgaria, our research will save you time and money while empowering you to make informed, profitable decisions.

TheĀ Cotton Wool/Buds/Pads inĀ Bulgaria market research report includes:

* Analysis of key supply-side and demand trends
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Cotton Wool/Buds/Pads in Bulgaria?
* What are the major brands in Bulgaria?

Reasons to Get this Report

* Gain competitive intelligence about market leaders
* Track key industry trends, opportunities and threats

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