Market Report, "Baby and Child-Specific Products in Bulgaria", published

From: Fast Market Research, Inc.
Published: Thu Jul 17 2014

Compared to other European countries, baby and child-specific products are still quite underdeveloped in Bulgaria. Based on the very low starting position, the review period CAGR was at the impressive level of 11% in current value terms, which bearing in mind that that took place during the years of economic crisis, can be considered a great result. Bulgarians are willing to pay a little extra to provide good quality products for their children and if they need to cut costs they do not avoid purchases, but opt for a less expensive alternative.

Competitive Landscape

Vista AWT AD and Beiersdorf Bulgaria EOOD led baby and child-specific products in 2013, both with 11% of total value shares, with Vista AWT AD selling the products of Johnson & Johnson. Lavena was in third position with a 9% share of value sales. Multinational brands from Beiersdorf Bulgaria and Johnson & Johnson are leaders as they are more traditional in the category due to their established positions and well-developed marketing strategies, while Lavena rose rapidly because it took the majority of the sales in the lower price segment.

Full Report Details at

Industry Prospects

Overall category growth is expected to be a 1% value CAGR at constant 2013 prices. Baby and child-specific products is expected to reach maturity by the end of the forecast period and the review period's CAGR of 9% will be impossible to replicate. Local brands with their low prices will keep on gaining positions and these lower priced products will attract even more customers than in 2013, thus pushing overall value sales to a low growth. Average unit price will also rotate around its present levels and no serious fluctuations can be expected in any categories.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Baby Care industry in Bulgaria with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Baby Care industry in Bulgaria, our research will save you time and money while empowering you to make informed, profitable decisions.

The Baby Care in Bulgaria market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth  
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Baby Care in Bulgaria?

About Fast Market Research

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You may also be interested in these related reports:

- Baby and Child-Specific Products in Lithuania
- Baby and Child-Specific Products in Estonia
- Baby and Child-Specific Products in Georgia
- Baby and Child-Specific Products in Israel
- Baby and Child-Specific Products in Turkey

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