Now Available: Carbonates in Taiwan

From: Fast Market Research, Inc.
Published: Thu Jul 17 2014

The rising consumer health trend was seen as a major factor in off-trade value sales in 2013 as sales grew only slightly. Consumers started to switch to healthier drinks. Despite this, carbonates continue to remain popular amongst the young male consumers in Taiwan who are less health conscious. In 2013, many junior high school students liked to consume at least one carbonated soft drink a day.

Competitive Landscape

Competition remains intense amongst the carbonate producers due to its low barriers of entry and exit. Most companies have struggled to show steady growth in carbonates in value sales given the growing trend of healthy living in Taiwan. Some local companies plan on building new production lines to develop new, healthier drinks.

Industry Prospects

Due to the rising health trend amongst Taiwanese consumers, carbonates will only see marginal growth over the forecast period. The rising health trend in Taiwan is seen as a major factor in the future growth of carbonates in Taiwan. It will be important for local carbonates manufacturers to produce drinks with additional nutritional elements and low levels of sugar and calories.

Full Report Details at

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Carbonates industry in Taiwan with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Carbonates industry in Taiwan, our research will save you time and money while empowering you to make informed, profitable decisions.

The Carbonates in Taiwan market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth  
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Carbonates in Taiwan?
* What are the major brands in Taiwan?
* Who are the key consumers of carbonates in Taiwan?
* How do premium vs. standard vs. economy brands compete for sales and market share?
* How does the sales performance of domestic manufacturers compare to international brands/manufacturers?

Reasons to Get this Report

* Gain competitive intelligence about market leaders
* Track key industry trends, opportunities and threats
* Inform your marketing, brand, strategy and market development, sales and supply functions

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