Just Published: "Concentrates in Switzerland"

From: Fast Market Research, Inc.
Published: Thu Jul 17 2014

Concentrates continued to experience difficult times, as demand for these products remained lacklustre in 2013. Lack of innovation, high amounts of sugar and the perception of this format as containing highly artificial ingredients negatively influenced category performance. Although concentrates offers a less expensive alternative to families on a tight budget, this could not compensate for the overall poor demand.

Competitive Landscape

Migros was the largest player in the concentrates category in 2013 with a 22% share of retail value sales. The retailer has a longstanding reputation for producing concentrates both in liquid and powder format and introduces new variants at a regular pace. It was followed by SodaStream (20%) and Unilever (18%).

Full Report Details at
- http://www.fastmr.com/prod/851317_concentrates_in_switzerland.aspx?afid=301

Industry Prospects

One of the key factors over the forecast period will be how the competitive landscape emerges between private label and branded products, with regard to concentrates. The marketing strategies of Migros and Coop of favouring their own less expensive products in order to support the growth of their private label range, whilst restricting sales of named brands, is likely to continue and will be detrimental to branded products.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Concentrates industry in Switzerland with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Concentrates industry in Switzerland, our research will save you time and money while empowering you to make informed, profitable decisions.

The Concentrates in Switzerland market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Concentrates in Switzerland?
* What are the major brands in Switzerland?
* Who are the key consumers of concentrates in Switzerland?
* How do premium vs. standard vs. economy brands compete for sales and market share?
* How does the sales performance of domestic manufacturers compare to international brands/manufacturers?

Reasons to Get this Report

* Gain competitive intelligence about market leaders
* Track key industry trends, opportunities and threats

About Fast Market Research

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Contact Name: Bill Thompson
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