Market Report, "Sports and Energy Drinks in Taiwan", published

From: Fast Market Research, Inc.
Published: Fri Jul 18 2014

Off-trade value sales recovered from the 2011 plasticiser incident, when contaminated ingredients were found in sports and energy drinks in Taiwan. In response to this incident, manufacturers repackaged and ensured the safety of the drinks, which allowed consumers to regain confidence. Due to the rising health trend in Taiwan, more consumers started exercising, which strengthened the demand for sports drinks.

Competitive Landscape

In 2013, Vitalon Foods Co Ltd was the leading player amongst its competitors. The company had the biggest volume share with 41% and also the biggest value share with 32%. Its main sports brand Super Supau has been the best-selling sports drink in Taiwan since 2004. The brand passed the examination by Taiwan's Food and Drug Administration following the 2011 plasticiser incident, which was vital for its consumer loyalty.

Full Report Details at

Industry Prospects

Both off-trade value sales and total volume are expected to rise over the forecast period because of the rising health trend with more people exercising. New players and international players are also expected to enter the market over the forecast period, which will be appealing to the consumers.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Sports and Energy Drinks industry in Taiwan with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Sports and Energy Drinks industry in Taiwan, our research will save you time and money while empowering you to make informed, profitable decisions.

The Sports and Energy Drinks in Taiwan market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth  
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Sports and Energy Drinks in Taiwan?
* What are the major brands in Taiwan?
* What are key new sports and energy drinks launches and what impact impact did they have on #category#?
* Who are the key consumers of sports and energy drinks in Taiwan?
* What time of day are sports and energy drinks most commonly consumed?
* What trends motivate people to drink sports and energy drink in Taiwan?

Reasons to Get this Report

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- Sports and Energy Drinks in China
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- Sports and Energy Drinks in Germany

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