The clear category leader in nappies/diapers/pants continued to be Procter & Gamble Switzerland Sarl, which accounted for 58% of retail current value sales in 2013. The company's Pampers brand enjoys high levels of consumer awareness and trust in Switzerland and is virtually synonymous with nappies/diapers/pants. Thanks to large-scale marketing campaigns and price promotions, Procter & Gamble was the fastest growing player in nappies/diapers/pants in 2013; it increased its current value share by five percentage points.
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Sales of nappies/diapers/pants face a positive outlook in Switzerland thanks to favourable demographic projections. In light of an anticipated stable number of births, demand for nappies/diapers/pants is predicted to remain unhampered. Accordingly, new born nappies/diapers is expected to remain the best performing category, growing at a 1% CAGR in terms of both volume sales and value sales at constant 2013 prices.
Discover the latest market trends and uncover sources of future market growth for the Nappies/Diapers/Pants industry in Switzerland with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Nappies/Diapers/Pants industry in Switzerland, our research will save you time and money while empowering you to make informed, profitable decisions.
The Nappies/Diapers/Pants in Switzerland market research report includes:
* Analysis of key supply-side and demand trends
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country
Our market research reports answer questions such as:
* What is the market size of Nappies/Diapers/Pants in Switzerland?
* What are the major brands in Switzerland?
* How are decreasing birth rates in developed economies impact the sales of nappies/diapers/pants?
* Which countries offer the biggest potential for environmentally friendly nappies/diapers?
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