"Juice in Taiwan" now available at Fast Market Research

Given the boost of consumer health awareness in Taiwan, it was expected that off-trade volume sales for juices would also rise, but that was not the case due to the 2011 plasticiser incident. Of all types of soft drinks in Taiwan, juices was the most affected by the plasticiser event. A few companies were found guilty of adding dangerous chemicals into drinks. To ensure the safety of consumers, many beverages, particularly juices, were removed from the shelves of supermarkets. The list of juice products that were contaminated included various juice flavours produced by Bosi US International Industrial Co Ltd, Kagawa Industrial Co and Jing Wang Food Co.

Competitive Landscape

Swire Coca-Cola led in sales in 2013 with an off-trade value share totalling 23% in 2013. It faced intense competition from Uni-President, which had the second highest value share but had a higher volume share than Swire Coca-Cola. This suggests that Swire Coca-Cola's higher value sales were because of higher unit prices of its products like Minute Maid.

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Industry Prospects

Both off-trade volume and constant value sales are expected to decline over the forecast period. Constant value CAGR over the forecast period is expected to be -2%. However, fountain on-trade volume sales are expected to rise gradually over the forecast period, with a CAGR of 2%, signifying a possible new trend in which restaurants and fast food chains will use more juices in their fountain machines.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Fruit/Vegetable Juice industry in Taiwan with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Fruit/Vegetable Juice industry in Taiwan, our research will save you time and money while empowering you to make informed, profitable decisions.

The Fruit/Vegetable Juice in Taiwan market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Fruit/Vegetable Juice in Taiwan?
* What are the major brands in Taiwan?
* What are the flavour trends in fruit juice and vegetable juice?

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