Swire Coca-Cola led in sales in 2013 with an off-trade value share totalling 23% in 2013. It faced intense competition from Uni-President, which had the second highest value share but had a higher volume share than Swire Coca-Cola. This suggests that Swire Coca-Cola's higher value sales were because of higher unit prices of its products like Minute Maid.
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Both off-trade volume and constant value sales are expected to decline over the forecast period. Constant value CAGR over the forecast period is expected to be -2%. However, fountain on-trade volume sales are expected to rise gradually over the forecast period, with a CAGR of 2%, signifying a possible new trend in which restaurants and fast food chains will use more juices in their fountain machines.
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The Fruit/Vegetable Juice in Taiwan market research report includes:
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