Cigars in Chile: New research report available at Fast Market Research

From: Fast Market Research, Inc.
Published: Mon Jul 21 2014

Smoking cigars and cigarillos has a long history in Switzerland, with the stereotypical public image of cigars tending to involve premium hand-rolled products smoked by middle-aged and elderly men, whilst cigarillos are purchased mainly by younger smokers. Switzerland's upmarket image also attracts the rich and the famous; these people congregate in its attractive venues to socialise and network, and smoking expensive cigars and drinking exclusive whiskies go hand-in-hand with this image. Overall, cigar smoking is still far more popular amongst Swiss men than amongst Swiss women.

Competitive Landscape

The Burger Group was the leading player in cigars in 2013, with a volume share of 42%. Its lead is mainly due to its strong position in cigarillos, which increased in popularity throughout the review period. Its cigarillos brand Dannemann was the second brand in cigars in 2013, with a volume share of 27%, and it has a loyal consumer base. The company held a volume share of 49% in cigarillos and a 20% share in cigars excluding cigarillos in 2013. It is a domestic company which enjoys high credibility in Switzerland.

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Industry Prospects

Cigars is expected to register a CAGR of 1% in the forecast period, thanks to the popularity of cigarillos amongst younger Swiss smokers. The attraction will lie in the low prices of such products, and the perception that cigarillos are healthier than cigarettes, as well as being trendier and more sophisticated. The government and various anti-smoking lobby groups will continue to campaign against this mindset, and will try to raise awareness that cigarillos are equally as harmful as any other tobacco product.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Cigars industry in Switzerland with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Cigars industry in Switzerland, our research will save you time and money while empowering you to make informed, profitable decisions.

The Cigars in Switzerland market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Cigars in Switzerland?
* What are the major brands in Switzerland?

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